Capturing the Spirit of St. Tropez in BAÍAH

Born from founder Tracy Nahar’s island roots and shaped by a life between Jamaica and Monaco, BAÍAH, the luxury swim and resort wear label, captures the spirit of escapism, freedom and femininity.

Born in Monte-Carlo and inspired by her Caribbean heritage, Nahar created BAÍAH as an expression of her own nomadic spirit. Each collection is conceived as a series of stylish stopovers, bringing together clean lines, sculpting silhouettes, Mediterranean influences and evocative prints.

Working closely with Monaco-based designers, Nahar combines craftsmanship with thoughtful fabric choices, creating timeless pieces intended to transcend a single season. Signature details, from ornamental hardware to turquoise linings bring a sense of polish, while fabrics made from regenerated ECONYL® and Oeko-Tex® certified materials reflect the brand’s commitment to more sustainable production.

Beyond the beach, BAÍAH’s resort wear brings the same effortless elegance to long lunches and sunset cocktails. And with Baby BAÍAH, the brand extends its signature silhouettes to little girls, allowing mothers and daughters to share coordinated looks.

Following its runway debut at Miami Swim Week in 2025 and an intimate showcase above the rooftops of Monaco, BAÍAH has established a distinctive place within the luxury swimwear landscape. Its first physical boutique in Saint-Tropez feels like a natural next chapter: a destination famous for its glamour and sunshine.

A couple of our favourite pieces include the Martinique One Piece - Burnt Orange, with its flattering one-shoulder shape, which looks great on all sizes, and the The Taillat Dress - Zebra Leaf Print, which is a real showstopper thanks to the cut-out back detail.

For more information: https://baiah.com/