Sink Into Something More Comfortable: Holloways of Ludlow Unveils Woolly

Holloways of Ludlow introduces its first own-label furniture collection, a tactile new range of sheepskin seating that brings together contemporary design, natural materials and the art of slowing down

Holloways of Ludlow is delighted to introduce Woolly, its first own-label furniture collection: a new range of seating created to combine sink-in comfort with considered design. Pairing generous, cocooning forms with New Zealand sheepskin and beautifully finished oak or walnut legs, Woolly is Holloways’ own interpretation of what a great lounge chair and sofa should be.

Designed around warmth and ease, Woolly has a soft, contemporary character, balancing deep-pile texture with a clean, understated silhouette. Two sheepskin finishes offer distinctly different moods: Moonlight for a lighter, softer feel and Sahara for a warmer, richer finish.

At the heart of the range is the Woolly Lounge Chair, a sumptuous armchair designed as the ultimate place to retreat. Its generous curves and deep cushioning invite you to sink in, while the matching Woolly Footstool creates an especially indulgent place to switch off.

The Woolly Sofa echoes the same relaxed character, with generous two-seater proportions and an enveloping silhouette. Its sculptural form and deep-pile sheepskin bring texture and character to both contemporary and more traditional interiors, while retaining the quiet simplicity that defines the collection.

For smaller spaces — and smaller members of the household - the Woolly Lamb Children’s Chair is a miniature interpretation of the Lounge Chair. Soft, inviting and full of personality, it creates a special place for reading, daydreaming or curling up alongside the grown-ups.

As Holloways of Ludlow’s first own-label furniture collection, Woolly marks a new chapter for the brand, bringing together its longstanding eye for design, natural materials and beautifully made furniture in a range that's entirely its own. The result is furniture that celebrates the simple luxury of comfort: inviting, tactile and full of character, designed to be lived with, curled up in and enjoyed for years to come. Prices from £660. The Woolly Collection is available exclusively from Holloways of Ludlow.

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