The luxury British yoga and activewear brand invites consumers to embrace slow fashion, shop more thoughtfully, and enjoy 20% off throughout November
As retailers prepare for the annual Black Friday shopping frenzy, Wellicious is taking a different approach. The luxury British yoga and activewear brand is launching Slow November, a campaign that challenges the culture of overconsumption and encourages consumers to make more considered choices when it comes to fashion.
Throughout the entire month of November, customers can enjoy 20% off the entire toxin-free Wellicious collection at www.wellicious.com by using the code SLOWNOVEMBER at checkout.
Rather than encouraging shoppers to rush into purchases during a single weekend of heavy discounting, Wellicious is extending the opportunity to discover its collection throughout the month. The campaign reflects the brand’s belief that fashion should be about quality, thoughtful design and longevity, rather than the pressure to buy more, faster.
A Different Approach to Black Friday
Black Friday has become synonymous with urgency, impulse buying and ever-increasing consumption. As a slow fashion brand, Wellicious believes there is another way.
Wellicious founder, Heike Petersen Cunza says: “Slow November invites customers to step away from the Black Friday rush and take a more mindful approach to shopping, choosing pieces they love and will want to wear for years to come.”
Wellicious creates premium yoga and activewear with a focus on material responsibility, circular design and European manufacturing. The brand is committed to offering an alternative to the traditional fast fashion model, demonstrating that style, performance and greater responsibility can go hand-in-hand.
Its commitment to responsible design is reflected in its Cradle-to-Cradle Certified® Gold collection, highlighting an approach that considers materials and their impact beyond the point of purchase.
Tara Lee, Yoga Teacher and Wellicious Ambassador wearing circular Wellicious clothes
Buy Better, Not More
At the heart of Slow November is a simple message: buying better matters more than buying more.
Wellicious encourages consumers to look beyond trends and consider the materials, manufacturing and values behind the clothes they choose. By extending its offer across the entire month, the brand hopes to give customers the time and space to make decisions that feel right for them.
“Slow November invites customers to step away from the Black Friday rush and take a more mindful approach to shopping, choosing pieces they love and will want to wear for years to come.”
Discover Slow November at www.wellicious.com.
Enjoy 20% off throughout November with code SLOWNOVEMBER at checkout.
