Wellicious Achieves Positive Luxury Butterfly Mark with Outstanding 95% Certified Score
London-based luxury yoga and activewear brand Wellicious has been awarded the prestigious Positive Luxury Butterfly Mark, achieving an exceptional certified score of 95% - an incredible 90% above the certification standard. The independent certification recognises brands that meet the highest standards across environmental, social and governance (ESG) performance and demonstrates Wellicious' long-standing commitment to creating luxury fashion with purpose.
Click here to view the Wellicious Positive Luxury Digital Butterfly Passport
The Butterfly Mark is one of the luxury industry's most respected sustainability certifications, awarded following a rigorous independent assessment of a brand's business practices, supply chain, governance, environmental impact and social responsibility.
Wellicious delivered outstanding results across every area of the assessment. The brand achieved 98% in Social, reflecting its commitment to ethical manufacturing, fair working conditions and positive stakeholder engagement and 94% in Environment, demonstrating its leadership in responsible sourcing, circularity, packaging and reducing environmental impact. It also scored 91% in Governance, recognising its strong leadership, transparency and accountability. Together, these results contributed to the Wellicious’ overall certified score of 95%, placing the yoga and activewear brand among the highest-performing brands assessed under the Positive Luxury framework.
Wellicious was also praised for its commitment to biodiversity conservation, ethics and fair operating practices, and circular economy.
For Wellicious, the certification is the culmination of more than a decade of embedding sustainability into every aspect of the business. From responsibly sourced, high-performance materials and ethical European manufacturing to transparent supply chains and circular design principles, sustainability has always been at the heart of the brand's philosophy.
Heike Petersen Cunza, Wellicious Founder
"We are incredibly proud to receive the Positive Luxury Butterfly Mark with a certified score of 95%," said Heike Petersen Cunza, Wellicious Founder. "This recognition validates our belief that luxury fashion can be beautiful, high-performing and genuinely responsible. It reflects the dedication of our entire team and our ongoing commitment to making better choices for people and the planet."
The achievement comes at a time when consumers, retailers and regulators are demanding greater transparency and independently verified sustainability credentials. Certifications such as the Positive Luxury Butterfly Mark provide trusted assurance that environmental and social claims are backed by robust evidence and continuous improvement.
Wellicious sees this milestone not as a destination, but as motivation to continue innovating and driving positive change within the fashion industry. The brand remains committed to raising the standard for responsible luxury while creating timeless yoga and activewear that empowers customers to look good, feel good and do good.
Lady Amelia Windsor wearing Wellicious
