Champion and Ted Baker Launch Collections Inspired by Netflix’s The Gentlemen
The new official capsule collections bring together underground boxing grit and sharp British tailoring, with pieces inspired by the show’s latest season
Champion and Ted Baker today unveiled official The Gentlemen Season 2 capsule collections inspired by the acclaimed Netflix series. Launching alongside the global premiere of the new season, the partnership invites audiences to experience the world of the show through two distinct yet complementary collections.
Each brand brings together two contrasting sides of The Gentlemen universe: the raw energy of underground boxing and the polished codes of the British aristocracy. While Champion and Ted Baker each remain true to their distinct identities, the apparel is seamlessly woven into the visual storytelling, allowing audiences to step beyond the screen and into its world.
Champions Captures Grit
Champion channels the grit, intensity and attitude of the Glassknuckle Boxing Club from the show, through a premium assortment of fleece, graphic T-shirts and elevated sportswear. Drawing on Champion's nearly century-long sportswear heritage, the collection incorporates exclusive co-branded artwork, graphics and signature design details that authentically capture the spirit at its core.
Ted Baker Channels Sophistication
Ted Baker brings the sophistication of modern British tailoring to the screen through a curated assortment of expertly crafted suits, blazers and formalwear. Each piece is distinguished by an exclusive bespoke co-branded lining featuring custom artwork created exclusively for the collaboration, complemented by premium wool-rich fabrics, bespoke construction and signature detailing that embody the refined elegance at the heart of the narrative.
"Champion and Ted Baker have long stood for their own expressions of style, making The Gentlemen the ideal story to bring those worlds together," said Henry Stupp, President, Lifestyle EMEAI at Authentic. "This collaboration celebrates the dynamic contrast at the heart of the story. By bringing these collections from screen to street, we're giving fans the opportunity to experience that world through two iconic brands, each staying true to its own heritage while contributing to its distinctive visual identity."
To celebrate the launch, Champion, Ted Baker and Netflix will debut the collections through an immersive retail experience at Selfridges Oxford Street in London, featuring a bespoke pop-up, dedicated window installations and a screening event. The experience will bring the worlds of Champion and Ted Baker to life through immersive retail environments inspired by the series, giving fans an opportunity to discover the collections.
The Champion x The Gentlemen and Ted Baker x The Gentlemen collections will officially launch on 27th August at Selfridges, online at Championstore.com and TedBaker.com. The Gentlemen 2 will premiere on 3rd September, only on Netflix.
