The Scandinavian knitwear label and Australian footwear brand bring together their distinct heritages for a Fall/Winter 2026 capsule celebrating natural materials, craftsmanship and understated luxury
Two brands shaped by their connection to nature are coming together for a new winter collaboration. Norwegian knitwear label We Norwegians and Australian footwear brand EMU Australia have joined forces to create an exclusive Fall/Winter 2026 capsule that brings Scandinavian alpine elegance into conversation with Australia’s relaxed coastal aesthetic.
Rooted in a shared appreciation for natural fibres, quality craftsmanship and timeless design, the collection combines We Norwegians’ refined, nature-inspired knitwear with EMU Australia’s expertise in handcrafted footwear and accessories. The result is a beautiful edit of winter boots, accessories and two luxurious sweater styles designed for comfort, warmth and versatility.
A meeting of Scandinavian and Australian style
Drawing inspiration from the rugged landscapes of Norway and the wild Australian coastline, the collaboration explores the common ground between two seemingly different environments. Both brands place natural materials and enduring design at the heart of their approach, creating pieces intended to be worn and cherished over multiple seasons.
For Tove Grane, designer at We Norwegians, the partnership offers an opportunity to bring together two distinct design cultures: “We wanted to merge Scandinavian heritage with the relaxed Australian lifestyle - and EMU was the perfect partner. This collaboration celebrates natural fibres and understated luxury designed for an active lifestyle. The red, white, and blue colour palette felt especially meaningful - a subtle nod to both our national flags and the shared spirit between Norway and Australia.”
“We wanted to merge Scandinavian heritage with the relaxed Australian lifestyle - and EMU was the perfect partner. This collaboration celebrates natural fibres and understated luxury designed for an active lifestyle”
Crafted for winters to come
The partnership arrives at a time when longevity, material choice and versatility remain important considerations for consumers building a more thoughtful wardrobe. While each brand brings its own heritage to the table, their shared focus on quality and enduring style provides a common foundation for the collaboration.
The We Norwegians × EMU Australia Fall/Winter 2026 collection is available now through selected premium retailers and online at https://www.emuaustralia.com/uk
